Get The Knowledge

Whether you are new to franchising or an experienced franchisor introducing something new to your network, taking that next step can sometimes feel like stepping into unchartered territory. 

Here, the team at Ashtons Franchise Consulting bring a unique perspective as well as a wealth of experience –
from strategic planning to operational knowhow in the franchise industry – and share insights, wisdom, and actionable advice on all things franchising… 

1. What is the number-one top tip for a business owner looking to franchise their business?

Rob Hall says: Might sound obvious, but for me, it’s as simple as being super clear on why someone would want to be a franchisee with you, rather than set up the business on their own. Whilst it may seem straightforward, often the answer is not so obvious. The key is developing a clear and compelling value proposition. This means identifying what sets your business apart from competitors and why potential franchisees would choose it over others.

It could be a unique product or service, a distinct brand identity, exceptional customer service, innovative technology, strong lead generation or a combination of these. Once you have defined your USP, you need to ensure that it can be effectively replicated across multiple locations. Create standardised processes, systems, and training initiatives that enable franchisees to maintain the quality and consistency expected by customers – factors more likely to lead to a successful and sustainable franchise system.

2. What strategies can franchisors use to attract franchisees?

Karl Sandall says: To attract franchisees, franchisors can employ various strategies:

• Establish a strong online presence by utilising social media platforms, franchise directories, and your website. Engage with potential franchisees through informative content and webinars.
• Participate in events like franchise exhibitions and local business networking events to connect with aspiring individuals face-to-face, fostering relationships and promoting your franchise opportunity.
• Tailor your marketing efforts to reach individuals with relevant backgrounds and interests. For example, AdSmart by Sky campaigns and targeted online advertising, industry publications and direct mail campaigns to attract potential franchisees who align with your network’s requirements.
• Use franchise consultants. Partner with reputable franchise recruitment firms who specialise in promoting a franchise opportunity and assist in matching franchisees with suitable opportunities.