Suzie McCafferty

Suzie McCafferty QFP, is the CEO of Platinum Wave Franchising – an international, independent – BFA accredited franchise consultancy firm, established in 2008.

Having franchised her own printer cartridge business from a single retail shop in Edinburgh to a network of over 70 franchised outlets across 6 countries from the Caribbean to the Middle East, Suzie’s consultancy comes grounded with an authenticity that is hard to match. Prior to founding Platinum Wave, Suzie was the Franchise Director and Board Member of the national recruitment franchise and £30m turnover franchise network Select Appointments. As Platinum Wave CEO, Suzie has spent the last 16 years working with and advising some of the biggest franchise brands in the world.

Suzie has also been a Non-Executive Director with some of the UK’s leading franchise brands, including Premier Education and Right at Home UK. She is also a long standing advisor to HERO Brands, owners of international franchises including German Doner Kebab, Sides and Island Poké.

With 25 years of first-hand international franchising experience, Suzie is a well-known personality in the franchise industry. She has Judged national franchise awards for the BFA, Elite Franchise and Workbuzz and is the BFA’s Advisor & Supplier Forum Chair.

The team at Platinum Wave have been named Service Provider of the Year at the Best Franchise Awards, the inaugural BFA Affiliate Awards, and 5 times by EWIF. They were recognised last year by the European Franchise Federation for their contribution to the industry, and Suzie has been personally recognised with numerous awards recently in respect of her standing as one of Scotland’s leading businesswomen.

For coaching and mentoring, franchise recruitment, network performance improvements or international expansion you’ll be in very safe hands with Suzie and the team at Platinum Wave Franchising.