Paul is a Franchisee Recruitment and Reputation Consultant for McDonald’s UK & Ireland with over 25 years of experience in the industry. He is a passionate advocate for bringing the best talent into franchising and has led the evolution of the recruitment, onboarding and attraction campaign in McDonald’s for the last seven years. An experienced and accredited franchised professional, he also sits on the board of the British Franchise Association, which plays a crucial role in shaping the strategic direction of the association.