Levi Roots

Levi Roots, born Keith Valentine Graham on June 24, 1958, in Clarendon, Jamaica, is a renowned entrepreneur, musician, and chef celebrated for his vibrant personality and culinary success. Best known as the creator of the multi-million-pound Reggae Reggae Sauce brand, Levi’s journey epitomises resilience, creativity, and cultural pride.

After moving to the UK as a child, Levi developed a passion for music, performing as a reggae artist and even earning a nomination for a MOBO Award. His entrepreneurial breakthrough came in 2007 when he appeared on the BBC’s Dragons’ Den. Pitching his homemade Caribbean sauce, infused with the flavours and spirit of his Jamaican heritage, he secured an investment that catapulted the product to supermarket shelves nationwide.

Beyond his culinary empire, Levi is a motivational speaker, author, and advocate for Caribbean culture. He has written several cookbooks and regularly appears on TV, inspiring others with his story of turning a passion into a global success. Levi’s charismatic approach to business, paired with his musical flair, continues to make him an influential figure in the worlds of food, entrepreneurship, and entertainment.