John Vincent

John Vincent co-founded and led the naturally fast food brand LEON which he sold in 2021. During his inspiring keynote session, John drew upon his personal experience in building one of the UK’s most notable brands to share his top tips for success as a business owner.

Alongside his role at LEON, John co-wrote the government’s School Food Plan and was a founding member and Chair of the government’s Council for Sustainable Business. He was awarded an MBE in 2016 in recognition of his contribution to school food.

Along with his co-founder Henry Dimbleby, he has won numerous accolades including The FIRST Responsible Capitalism Award in 2015 and a Raymond Blanc Sustainability Heroes Award in 2017. He co-wrote Winning not Fighting, a book that explains the principles and practical application of the Chinese martial art ‘Wing Tsun’ in business and in life more broadly. John now invests in and supports purpose-driven businesses as part of his company The Longhouse.

Inspired by the Iroquois Confederacy of Native American tribes, The Longhouse businesses consider the impact of their decisions on generations to come.