Annie Hawkins

Annie has dedicated the past five years to empowering small and medium-sized businesses (SMBs) as an Account Manager at Xero, a leading global accounting software company. With a deep passion for supporting entrepreneurs, Annie has been instrumental in guiding countless franchises through their initial setup and ongoing use of Xero’s innovative platform.

Leveraging a wealth of experience and a profound understanding of the challenges faced by franchise networks, Annie excels in tailoring solutions that maximise efficiency, streamline operations, and foster sustainable growth. Her expertise encompasses financial management, strategic planning, and technological integration, making her a trusted advisor in this area.

At The National Franchise Exhibition, Annie will share valuable insights on how to harness the full potential of joining The Xero Partner Programme for Franchisors and how this can benefit your network. Attendees can look forward to hearing about Xero HQ (a platform used by franchisors to gain an overview of their network and create that much-desired uniformity and brand consistency). You’ll hear practical tips, real-world examples, and actionable strategies designed to enhance your financial management capabilities. With a track record of helping franchises excel, Annie is excited to contribute to the success of future franchise networks, ensuring they have the tools and knowledge needed to achieve their goals.