Stagecoach Performing Arts launches new global campaign for an inclusive future

On Wednesday 1st June, children’s services franchise Stagecoach Performing Arts announced the launch of its new global student recruitment campaign. Called ‘A Place To…’ the new messaging has been devised to ensure all children, no matter their ethnicity, background or experience with the arts, feel welcomed and celebrated to be who they want to be.

As part of an ongoing initiative to revolutionise the business model in 2022, this recent announcement plays a key part in the brand’s commitment to put health and wellbeing at the forefront of the franchise.

“Having only recently announced the rollout of our mental health first aid training for key members of our support staff, this campaign is the latest step in establishing Stagecoach as an ambassador for wellbeing,” explained Andy Knights, CEO. “We put the happiness of our students, franchisees and support team at the heart of the business, and this new campaign is a testament to that.”

The tagline and accompanying physical and digital assets will sit across all public-facing branding for the next two years. Franchisees will have access to a vast library of branded collateral that they can launch to the public this month. ‘A Place To…’ encompasses everything that is important to the Stagecoach brand and its brand essence of Creative Courage For Life®.

For more information about the new campaign, or to find out more about franchise opportunities with Stagecoach Performing Arts, visit the profile page >>