Local humanitarian brings Visiting Angels franchise to Oldham and surrounding areas

In all her endeavours, Roxie Taj puts her neighbours first. Spending her career supporting the community by volunteering in the Fire Service and criminal justice system, she has always been motivated by making a real, positive difference to benefit the lives of others. Now, she embarks on her new mission to bring about real change in the quality of social care provision in Oldham and the surrounding areas with the launch of her new in-home care business, Visiting Angels.

A long-term resident of Oldham, Roxie has seen first-hand the trials and tribulations local care providers face. And having required care for many years for her daughter who has Downs Syndrome, she understands the significant impact sector-wide issues have on the delivery of high-quality, attentive care for those in need. With inattentive care, no regular carers and inconsistent quality creating problems for Roxie and her daughter, she decided to take matters into her own hands with the goal of helping reform care provision from within. Now, having spent five years working in the local care sector to gain valuable insight and experience, Roxie has taken the next vital step towards making her goal a reality.

With her sights firmly set on improving the accessibility and overall provision of local care, Roxie proudly reaches out as Managing Director of Visiting Angels to go above and beyond for people in need of their expert services.

“With my little girl previously requiring care, I’ve had very close contact with local care providers for a number of years,” explained Roxie. “This has given me a real insight into how care providers operate in our community. Through no fault of the carers themselves, the conditions that they work in have created negative environments which ultimately lead to poor care delivery. The care my daughter experienced involved half of her allocated time simply waiting for her carer, then when a carer arrived, I felt it was very impersonal and in fact detrimental to her development.

“It’s because of this that I’m determined to address and act upon these issues with Visiting Angels. I understand the mindset of carers and I’m deeply rooted in the heart of the community, so I want to demonstrate my support and offer a high-quality care service that equally protects and values its dedicated, expert care staff.”

Visiting Angels’ ‘carer-centric’ approach sets it apart from other companies in the in-home care sector. Carers working for Visiting Angels feel valued and respected for their commitment to the industry. Through both financial rewards, opportunities for career development and wellbeing considered a priority, Roxie is determined to address existing issues surrounding the industry, which often leaves carers feeling undervalued and underappreciated. These are just a few of the changes Visiting Angels is making that sets them apart from other care providers in the region.

“I feel that the community has been desperate for a care provider that puts a smile on its carers’ faces as much as its clients. By offering more positive opportunities for local carers, I’m hoping to address other sector-wide problems such as staff retention and wellbeing. We’re so blessed to live in such a diverse area, and we deserve a care provider that understands and acts upon the needs of our community’s most vulnerable residents, as opposed to one that’s simply driven by money,” added Roxie.

In its mission to meet the growing demand for exceptional care providers, Visiting Angels is setting a precedent and truly making a difference for those who need high-quality care in the community. With the aim of becoming the go-to employer for carers, Roxie hopes to build a team that feels valued, respected and protected. And with so many families’ loved ones experiencing poor and rushed care, Roxie is committed to making the changes necessary that will address ongoing issues within the sector such as poor pay terms whilst heightening the wellbeing of staff as much as clients.