Day in the life of a Wingers’ store manager

Denise Baggott is the store manager at Wingers’ Aldridge restaurant in Birmingham. Denise’s has worked with Wingers founders – the Sunner family – for several years and this meant she was ideally placed to manage the high-street outlet since opening in August 2023.

Wingers – the Chicken Wing Company – is a fast growing franchise brand with ambitions to open 50 sites across the UK. The popular fresh buttermilk fried chicken restaurant and delivery concept has really taken off, and Wingers already has six restaurants successfully trading in the Midlands with ten more franchise outlets set to open soon.

Denise explains:

“I felt it was really important that Jack, who also runs his own electrical business and has a young family, could leave me in-charge so he had time to focus on his other commitments too. Therefore, I take responsibility for inventories, ordering stock, taking deliveries, staff rotas, front of house and make sure the restaurant is always kept clean and tidy, plus any other troubleshooting needed throughout the day. We serve alcohol, so I also ensure staff compliance in relation to who can sell this to customers. Jack and I talk on a daily basis but it means he’s gone from being in store most days, to just popping in from time to time.”

“I think the secret to our success is that everyone gets on well. For me, this comes down to personality. I think if people like you, they want to work with you. If everyone’s pulling in the same direction it helps for things to run smoothly.”

Amran Sunner, co-founder of Wingers said: