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Importing or exporting a brand as a master franchise licensee – opportunity or threat? Nick Williams is your guide… Recently I was looking at a top 10 list of British...
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Louise Harris QFP explores the benefits, and the risks, of being one of the first franchisees in a business. Contrary to what you may assume, just because a brand is...
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Adam Lovelock, head of online marketing at Coconut Creatives, reveals how to maximise clever email marketing for your brand. Over the past few years I have been asked one question...
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Marketing can often seem like a minefield and, before you know it, you can find yourself lost in the world of ‘touch points’ and ‘engagement’, leaving you a little bewildered...
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Euan Fraser QFP gives his top 10 tips on what to consider before making the leap to multi-unit franchising Multi-unit franchising has a nice ring to it: owning a number...
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Andrew Emmerson explores how a franchisee should evolve their chosen brand After a few years of running your business as a franchisee, you may see opportunities for the brand to...
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In view of the turbulence on the high street and the level of recent insolvencies in the retail sector, one would imagine that, when it comes to tenants acquiring new...
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In 2004 Gabriel Moreno came to the UK from Venezuela to study International Business at the University of Bournemouth. He took on a student job as a Sandwich Artist in...
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While franchise agreements vary in how long they last, the great majority in the UK are for five years. Unless a long term of, say, twenty five years is granted...
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Anytime Fitness is about to make history as the first franchise brand to have locations on all seven continents – yes, even Antarctica. The gym chain, which has more than...
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