Award-winning VIP Day Centres paves the way for growth with first two franchise locations

VIP Day Centres, a renowned provider of high-quality holistic day care services, has begun its strategic expansion into the franchising market with openings in two new locations.

VIP Day Centres, which specialises in supporting people with all types of dementia, sensory impairments and disabilities, has grown from its roots in the West Midlands with the launch of new centres in Reading, Berkshire, and Royston in Hertfordshire, which will create up to 20 new jobs in total.

VIP Day Centres has won a string of awards including international dementia awards, national dementia awards, social care awards, midlands enterprise awards and best business awards for its services, which promote social interaction, health and independence, boosting self-esteem and maintaining skills.

Staff provide high-quality services in a stimulating and supportive environment where activities and care are planned around each individual’s skills, abilities and aspirations.

Having launched in 2015 with its first centre in Redditch, Worcestershire, the business initially expanded with further centres opened in nearby Bromsgrove and Worcester. After creating a franchise offering for new centres to open under the VIP Day Centres name while meeting its standards and working to its successful business model, the first two franchise locations will be situated in VIP Day Centre Reading, Walford Hall, Carey Street, Reading, RG1 7JS and VIP Day Centre Royston Ltd, The Hall, Clopton Manor, Lower Road, Croydon, SG8 0EF.

These prime locations were chosen to meet the growing demand for affordable and accessible day care in the surrounding communities. Reading franchisees Adeel and Lubna and Royston counterpart Sena and Krish, are experienced care professionals who share VIP Day Centres’ commitment to providing a positive and stimulating environment.

Working to agreed standards, the new franchises will adhere to the same high levels of care as the original centres. With more openings by franchisees planned in the Southeast, Midlands and Scotland, owner and CEO Natalie Allcock is looking to grow the VIP Day Centres brand across the UK.

Natalie said: “The expansion of VIP Day Centres into franchising is a testament to the company’s strong reputation and commitment to providing exceptional day care services. As the company grows to meet the need for care services, thanks to the dedicated team effort of our staff we will deliver on our mission of supporting families and communities across the UK.”

“In January we will mark 10 years since we opened our first premises, so it is exciting to see a new era begin as the business expands to deliver high standards of daycare to members in new regions, with plans at a progressed stage for further openings.”

Reading franchisee said: “The VIP Day Centres team have given us all the tools to make a success of the franchise opportunity. We look forward to building on their success.”

Royston franchisee added: “Natalie and her team have been highly professional and supportive, allowing us to plan for a positive future in our community.”

VIP Day Centres employs over 20 staff at its Worcestershire locations, delivering daycare services every weekday.

For more information on VIP Day Centre franchise opportunities visit their profile.