Open one of the first Emma Stores in the United Kingdom and benefit from over €150M in yearly global marketing investment.
Industry Sector(s)
Interested?
Get in touch! Fill in this short form and one of the team will come back to you as soon as possible.
More Than 5000 Emma Mattresses Are Sold Every Day
Emma Sleep is the global leader in sleep comfort products, present in 30 countries and with more than 1 billion euros in sales.
After a hyper-growth phase derived mainly from e-commerce channels, Emma recently embarked on its physical retail journey – opening the first Emma Stores in 2023 in the Netherlands. Today, 20+ Emma stores are successfully operating across Europe, with hundreds more planned to come in the next years.
Emma’s superpower lies in its brand awareness and marketing expertise, which guarantees high-profit margins to retailers. By being one of the first partners to open an independent store in the United Kingdom, you will benefit from zero entry costs.
No Entry Fees
Elite Marketing Support
Award-Winning Products
Pushing The Boundaries of Material Technology
Located in the heart of Frankfurt, the Sleep Lab is where Emma’s in-house Research & Development Team – composed of engineers and sleep scientists – leverages material technology to ideate groundbreaking products that truly transform sleep quality.
Patented technologies – such as the AirGrid Technology – are current examples of the results achieved.
Emma Sleep sets the gold standard for quality, earning prestigious awards across the globe. In the UK alone, Emma has been recognised with over 35 accolades, including “2024 Most Trusted Mattress-In-A-Box” and “Product of the Year” at the Sleep Awards 2024.
When you partner with Emma, you’re aligning with a brand celebrated for excellence, trust, and innovation.
Top-Notch Marketing Expertise
With over €550 million invested in marketing over the past three years – €80 million in the UK alone – Emma Sleep has built a globally recognised brand that dominates the sleep industry.
As an Emma Store partner, you’ll gain direct access to this world-class marketing expertise, backed by proven strategies developed by top-tier marketing professionals and business developers.
Emma’s powerful brand presence and marketing efforts translate into strong financial returns, delivering healthy profit margins for both individual products and your store as a whole.
Investment Required And Financial Profitability
No franchise, marketing, or training fees are asked to open your Emma Store.
The initial investment required depends heavily on the location choice – on which you will be supported by Emma’s network of real estate experts – and can range from less than £30,000 to over £200,000.
Emma’s proven physical retail business model will ensure the operational profitability of the Store.
Indeed, the most successful Emma Stores across Europe achieved a positive return on investment in as fast as 7 months, significantly below the industry average of 15+ months.
What We Offer
- Award-winning products backed by industry-leading innovation
- World-class marketing support to attract and retain customers
- Comprehensive support for launching and running your store
- No entry fee
Emma’s Ideal Partner
Emma is looking for a retail professional/investor who is ready to become the pioneer in a new market, supporting an already established brand in building the next billion-euro opportunity.
Don’t sleep on this opportunity!
Request Information
