Auntie Anne’s is the largest hand-rolled soft pretzel franchise in the world. With 1900 stores worldwide, the brand was established in 1988.
Industry Sector(s)
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OUR BACKGROUND
When Anne Beiler baked her first pretzels in a Pennsylvania farmer’s market, she wanted to create a great product and provide people with an amazing experience. After some experimentation, “Auntie” Anne created a masterpiece. Customers kept coming back and asking for “the best pretzel they had ever tasted.” People wanted more. They asked for the secret recipe so they could have soft, delicious pretzels and drinks wherever they were. As a response, Anne and her husband looked for new ways to expand and bring the taste of Auntie Anne’s to the world.
Word spread. New locations were opened to meet demand. The brand grew from a farmer’s market stand to malls, college campuses, airports, amusement parks, travel plazas, stadiums and more. As bakeries multiplied, the menu also expanded. Today, Auntie Anne’s is a recognized name, and our popularity continues to grow.
WHY AUNTIE ANNE’S?
Auntie Anne’s is now the world’s largest soft pretzel retailer with over 2000 stores in more than 25 countries. We have been in the UK since 2003 and have nearly 40 stores around the country with plans to keep on growing and bringing our pretzels to the people wherever they may be. To date we have opened stores in the UK inside shopping centres and travel hubs, including an airport. We are however exploring many new concepts, including semi-mobile containers, food trucks and high street café style stores. Our long and rich history using the franchise model shows we have sustainable business model.
Our differentiator is all our products are made from scratch, hand-rolled and baked in full view of our customers and guaranteed to be fresh out the oven. We only keep our products for 30 minutes to ensure they are of the highest quality for our customers.
We are however so much more than just pretzels. We’ve evolved from the classic original and cinnamon pretzels from 30 years ago (although these are still the most popular!) and now have a full bakery line-up including pretzel-based breakfast buns, pizzas, hot dogs and many more. Because all of our products are made by hand at each store from the same original pretzel mix, we can make an extensive range of products to cater for a wide range of customers and at any time of the day. We also have cold drinks including our homemade fresh lemonade, coffee and in some stores ice cream and milkshakes.
THE OPPORTUNITY
We’re looking for fantastic franchisees who have the perfect mix of staff and retail management, who are operationally focused and passionate about the brand to turn these simple ingredients into a great business.
Our Head Office team will be there to support you from the initial property search to recruiting your first team of employees to your Grand Opening event. We have a wealth of experience behind us with a previous major car rental UK franchisor and ex food franchisees on the team. Plus with over 10 years of working on this brand in the UK we have strong relationships with landlords, suppliers and wholesalers to ensure we can get the best outcomes for our franchisees.
