Puddle Ducks franchisees meet to pool resources

Franchisees from across the Puddle Ducks network came together recently to pool resources in their first regional face-to-face meetings since before the Covid Pandemic.

The meetings held in London, Birmingham, Northwich and York brought together franchisees from each region and the head office team to share progress and updates, discuss their ideas for the future, give feedback and make suggestions. 

The meetings form part of the regular communication offered by the award-winning Puddle Ducks franchise, they are just one of the channels used to communicate updates on new initiatives, tools, programmes and any changes or upgrades with franchisees.

Puddle Ducks, a leading baby and child swim school, was founded by Jo Stone and Tracy Townend in 2002 and started developing its franchise business five years later. It currently has 32 territories, and each week teaches more than 24,000 children to swim. Franchisees are able to enjoy a flexible way of working and are provided with a comprehensive range of training and support from the company’s team of experts.

Co-founder and managing director, Jo Stone commented: “We love meeting up with our franchisees to recognise and celebrate their successes and efforts. It was wonderful for us all to meet up after such a long time, to catch up and share updates about the franchise, growth and development plans. 

“Communication and knowledge sharing is a big part of the Puddle Ducks ethos, so it was wonderful to be able to hold face-to-face meetings again.  The opportunity to share new ideas and experiences with colleagues who understand and can empathise is invaluable.  We have all lived through big changes in the last couple of years that have affected us on a personal level.”

Jo adds: “We know running your own business is not always straightforward, which is why we offer extensive training and support for anyone joining our Puddle Ducks franchise network. Our franchisees receive everything they need to ensure their business is a success, with help from Head Office whenever they need it.  If you’re interested in being part of our award-winning franchise, get in touch!”

For more information about Puddle Ducks and their franchise opportunity, visit their profile an

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